Branding your business : promoting your business, attracting customers and standing out in the market place
(Book)
Author
Published
London ; Philadelphia : Kogan Page Limited, 2008.
Physical Desc
xii, 255 pages : ill. ; 24 cm.
Status
Description
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Copies
Location | Call Number | Status |
---|---|---|
Lamar Public Library (C426) - NONFICTION | 658.827 HAMMON JAMES | On Shelf |
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More Details
Published
London ; Philadelphia : Kogan Page Limited, 2008.
Format
Book
Language
English
Notes
General Note
At head of title: The Sunday times.
Bibliography
Includes bibliographical references (p. [247]-249) and index.
Description
A successful business must create a memorable brand and fix it in the consumer's mind. Branding Your Business helps entrepreneurs do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a "DIY" brand audit, and how to use marketing communication and psychological principles to make an impact. Based on the theory that a brand is the total perception a customer has about a company, its products, and its services, Branding Your Business reveals what to do to create and manage successful brands. By focusing on the role emotions and senses play in the decision to make a purchase, author James Hammond enables entrepreneurs to improve profits.
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Citations
APA Citation, 7th Edition (style guide)
Hammond, J. (2008). Branding your business: promoting your business, attracting customers and standing out in the market place . Kogan Page Limited.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Hammond, James, 1952-. 2008. Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place. Kogan Page Limited.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Hammond, James, 1952-. Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place Kogan Page Limited, 2008.
MLA Citation, 9th Edition (style guide)Hammond, James. Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place Kogan Page Limited, 2008.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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