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Author
Pub. Date
2018
Description
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.
3 sections: brand fundamentals, process basics, and case studies.
...
Author
Pub. Date
[2022]
Description
"This book is a start-to-finish guide (though the work is never really finished) to creating a strong brand DNA for your business, creating a successful launch strategy, and building and scaling your brand. Learn from case studies from some of the strongest brands around, plus killer advice from founders and branding experts."--Back cover.
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